Great guest experiences happen everywhere

In numbers: the world’s greatest experiences

What does the data tell us?

Where are the best properties on earth? Which country has the most ‘perfect 10s’? Our data scientists have crunched the numbers to reveal where you can find the world’s greatest guest experiences.

After the Guest Review Awards, the Booking.com data team analysed figures on more than one million properties to reveal where the world’s best guest experiences can be found.

This year, 355,535 properties received a Guest Review Award. This means that over a third of the properties listed on Booking.com have a review score of 8.0 or above.

Where are the best properties?

The ten countries with the most winners are again clustered in Europe. Just as last year, Italy is the standout destination, extending its domination to have more than twice as many Guest Review Award properties as second-placed USA. Clearly, la dolce vita lives on.

Which properties get the most Guest Review Awards?

The breakdown of awards by property type reflects the balance of properties on Booking.com. Hotels are the most common type of property on the site and also have the most Guest Review Awards.

But of the 486 properties that managed a perfect 10, some 466 have fewer than 10 rooms. And most 10s were apartments, B&Bs and holiday homes, rather than traditional hotels, perhaps because at these smaller – often host-owned – places, the expectations may be a little more manageable and guests can be given more personal service.

How do winning scores break down?

Those 10s are magically rare, of course, and in most cases for those that achieve a Guest Review Award, a score between eight and nine is more common.

But whatever the score, Guest review Award properties can be hugely proud of their achievement – just as we are.

In brief:

  • Italy rules again, with more than twice as many Guest Review Award properties as second-placed USA.
  • Smaller properties – such as apartments and bed and breakfasts – get the most ‘perfect 10s’, perhaps because they can offer a more personal service.
  • Some 355,535 properties – around one third of the Booking.com total – have scores of eight or higher.

Why great guest experiences matter