For most guests, the first time they see a property is online. Those initial few seconds – the pictures they see, the first words they read – go a long way to forming their opinions about a place. And few things are more reassuring to guests than approval from their fellow travellers.
So if your property has received a Guest Review Award, download and share your digital award today. It highlights your guest review score, and can be used on your website or any social media channels, such as Facebook, Twitter, Google+, Instagram and LinkedIn. Click the button below to download it now.
One of the reasons that travellers trust our review scores is that previous guests have nothing to gain from talking-up a property. Our own research shows that 71% of guests who share reviews do so to ‘give something back’ to the property and other travellers. When reviews are good and the scores are high, new guests feel much more confident about booking. Simply put, great reviews are good for business.
But it’s not just website reviews that make a difference. One recent study by the University of Bournemouth found that 65% of travellers find their travel plans influenced by information on social media. And recent UK government research found that social media had more influence on travel bookings than adverts, guidebooks or travel agents.
- A positive online reputation encourages more bookings.
- Download and share your digital Guest Review Award on your website and social media accounts to tell the world what great guest experiences you offer.