In the age of the social-media-savvy traveller, shared experiences are more important than ever. Travel industry figures show that 95% of people read reviews before making a booking, and 76% of travellers post images of their trips online.
And that’s great news for great properties. Because when it’s so easy for guests to get an honest picture of a place from their peers, the partners that provide truly exceptional experiences have the chance to shine brighter than ever.
We know that the users of Booking.com tend to compare several properties at once when they book, so they can see reviews side-by-side. In an environment like this, a well-managed online reputation is key to a property’s success. Our data shows that reviews and property images are the most important factors for guests when they’re deciding where to stay.
And average review scores tend to be the first thing that people search by, too. The most commonly used filters on Booking.com are setting the average reviews score to 8+ or 9+. That simple figure is considered the clearest way for guests to know which properties offer the best experiences.
It means that the properties that offer the very best experiences will always shine through, and we’re proud to share those experiences with our customers.